The United States has the highest percentage of internet users in the World with almost 80% of the population. However, Asia with less than 25% has almost 1 billion users compared to approximately 300 million in the U.S., an interesting statistic that has nothing to do with this blog or does it. What affect has internet recruiting had on helping organizations find and hire the right talent? Has it helped or hindered?
We know that Internet recruiting has grown into a multi-billion dollar industry with a plethora of job boards, niche job boards, career services, social and business networking sites and more. We know the number of unemployed job seekers using the web to search for jobs has increased to almost 75% among younger people. We know that CareerBuilder.com (the largest job site) has over 1.6 million jobs listed. That is a lot but represents about half of the actual number of job vacancies.
Where are the other 1.6 million jobs listed? Perhaps, on a niche job board or a company website however, I would argue many are not on the web. Imagine something as outdated as a trade magazine, newspaper or a Help Wanted sign posted on a store front window. I know shocking. The internet is considered a good source for recruiting white collar workers but that represents about 40% of American workers. This means you have to consider the possibility that the job you are seeking may not be found on the web. This includes white collar jobs as well.
But let's assume the job you are seeking is on the web. The goal of companies conducting internet recruiting is to attract talent. This means if you seek you will find. You would think employers would want their jobs to be easily found among the 1.6 million jobs. Instead, they leave it up to the job seeker to find them. Oh, companies post their job vacancies anywhere, at any time, and it generates plenty of job applicants. After all, you want them to find you and of course, they do. What has resulted is increased productivity for the active job seeker. The ability to apply for 40 jobs at a time. Unfortunately submitting applications on the internet often goes into a dark hole. Something that used to happen when it was a hard copy now happens electronically and faster.
Companies are engaging in more internet recruiting but the emphasis is often on checking candidate's backgrounds on Facebook and Twitter and not on attracting talent. They have invested in sophisticated software to screen candidate’s qualifications. The process of internet recruiting from an employer perspective is passive. It is based on post it and they will come. What has resulted is a multi-billion dollar industry to help job seekers find jobs on the internet.